"A remarkably smooth and rewarding experience. They bring a wealth of knowledge to the table, offering insights from past projects that enhance the present one."

David Brett

Founder & CEO at Wayland

"NBS were a game-changer for us. Collaborating with them felt more like having a dedicated product and design team than dealing with an agency."

Ananda Krishna

CEO at Astra Security

"While they’ve certainly got the UI chops for modern SaaS work, we’ve been most impressed by their ability to collaborate on complicated UX decisions and deeply understand our customer needs."

Monik Sheth

Founder & CEO at Ultralight

Since 2018 we’ve helped 50+ founders design, launch & grow

We’re Never Before Seen. A small, nimble, zero->one product design studio for early-stage startups.

Say Hey

You're a founder with a big vision, and a million ideas.

But they're not clear yet.

They're all in your head, and still slightly unformed.

And you don't have time to fully pursue them all yourself.

From those ideas, we find new opportunities. New horizons.

We ask ourselves, "how can we take this further?"

We help expand your vision.

We help articulate those ideas, and begin bringing them into focus.

We distill them down, pull them apart, spot the gaps, polish them, and challenge their assumptions.

But we don't stop there...

Once an idea is clear, we execute on it.
‍
We make it beautiful, usable, and delightful.

And we work with your team to implement it and release it.

And then we repeat.

We're the flexible product & design copilot for early-stage companies with big ideas, but not enough time to pursue them.

Strategic Partner

Product Leadership

Top notch UX

Beautiful UI

"NBS were a game-changer for us. Collaborating with them felt more like having a dedicated product and design team than dealing with an agency."

Ananda Krishna

CEO at Astra Security

"The NBS team have been critical in not just the UI but also thinking through the product experience from first principles."

Thomas Cecil

Trustee of Faithbase

"Highly skilled, reliable and combines strategic insights with great design. They’ve been fundamental to our success."

Traviss Orr

Co-Founder & CEO of Programa

"While they’ve certainly got the UI chops for modern SaaS work, we’ve been most impressed by their ability to collaborate on complicated UX decisions and deeply understand our customer needs."

Monik Sheth

Founder & CEO at Ultralight

"Their exceptional creativity and professionalism shine through every step of the process."

Toby Balazs

CEO, View.com.au

“We originally came to NBS for our marketing site but ended up being so impressed that we handed over a large part of the build of our platform to the them."

Bill Kerr

CEO at Athyna

"NBS doesn't feel like an agency but more like a product team. They have exceeded our expectations and have been really easy to work with"

Andrew Montague

Founder & CEO, LaunchPad

"A remarkably smooth and rewarding experience. They bring a wealth of knowledge to the table, offering insights from past projects that enhance the present one."

David Brett

Founder & CEO at Wayland

"We have a complicated product and we were impressed with their ability to create an intuitive UX out of complex workflows."

Ethan Kalm

Founder & CEO at BluejayHOA

"NBS were a game-changer for us. Collaborating with them felt more like having a dedicated product and design team than dealing with an agency."

Ananda Krishna

CEO at Astra Security

"The NBS team have been critical in not just the UI but also thinking through the product experience from first principles."

Thomas Cecil

Trustee of Faithbase

"Highly skilled, reliable and combines strategic insights with great design. They’ve been fundamental to our success."

Traviss Orr

Co-Founder & CEO of Programa

"While they’ve certainly got the UI chops for modern SaaS work, we’ve been most impressed by their ability to collaborate on complicated UX decisions and deeply understand our customer needs."

Monik Sheth

Founder & CEO at Ultralight

"Their exceptional creativity and professionalism shine through every step of the process."

Toby Balazs

CEO, View.com.au

“We originally came to NBS for our marketing site but ended up being so impressed that we handed over a large part of the build of our platform to the them."

Bill Kerr

CEO at Athyna

"NBS doesn't feel like an agency but more like a product team. They have exceeded our expectations and have been really easy to work with"

Andrew Montague

Founder & CEO, LaunchPad

"A remarkably smooth and rewarding experience. They bring a wealth of knowledge to the table, offering insights from past projects that enhance the present one."

David Brett

Founder & CEO at Wayland

"We have a complicated product and we were impressed with their ability to create an intuitive UX out of complex workflows."

Ethan Kalm

Founder & CEO at BluejayHOA

Ultralight – the future of medical device development

0->1 Design Partner

Astra – AI penetration testing platform

Design Partner

Product

Chronom – AI cloud insights and monitoring

0->1 Design Partner

Product

Showwcase – the network built for developers

Design Partner

Product

Website

Programa – helping interior designers quit spreadsheets

0->1 Design Partner

Giraffe – the platform for urban analytics

Product

Branding

Website

52 successful product launches and counting

Browse more work ->

Who the heck are we?
We’re a small team of creators, problem solvers and builders.

About Us ->

Wanna jam?
We’d love to chat ->

Say Hey

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Hey there 👋

Want to know about how we help launch & grow startups?

No thanks Yes please!

We’re Never Before Seen. A small, nimble, zero->one product design studio for early-stage startups.

You're a founder with a big vision, and a million ideas.But they're not clear yet. They're all in your head, and still slightly unformed.And you don't have time to fully pursue them all yourself.

From those ideas, we find new opportunities. New horizons.We ask ourselves, "how can we take this further?"We help expand your vision.

We help articulate those ideas, and begin bringing them into focus.We distill them down, pull them apart, spot the gaps, polish them, and challenge their assumptions.But we don't stop there...

Once an idea is clear, we execute on it.‍We make it beautiful, usable, and delightful.And we work with your team to implement it and release it.And then we repeat.

We're the flexible product & design copilot for early-stage companies with big ideas, but not enough time to pursue them.

52 successful product launches and counting

Who the heck are we?We’re a small team of creators, problem solvers and builders.

Wanna jam?We’d love to chat ->

You're a founder with a big vision, and a million ideas.

But they're not clear yet.

They're all in your head, and still slightly unformed.

And you don't have time to fully pursue them all yourself.

From those ideas, we find new opportunities. New horizons.

We ask ourselves, "how can we take this further?"

We help expand your vision.

We help articulate those ideas, and begin bringing them into focus.

We distill them down, pull them apart, spot the gaps, polish them, and challenge their assumptions.

But we don't stop there...

Once an idea is clear, we execute on it.
‍
We make it beautiful, usable, and delightful.

And we work with your team to implement it and release it.

And then we repeat.

Who the heck are we?
We’re a small team of creators, problem solvers and builders.

Wanna jam?
We’d love to chat ->