Programa
Helping Interior Designers Quit Spreadsheets
Over the course of two years, we partnered with Programa to devise their V1 product which took them to market, and then later (post a $2m raise) their V2 product, addressing many of the items we'd de-scoped prior to market validation.
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Scheduling
A core part of a designer's process is collating all the products that will go into a project. Designers call this 'scheduling', and historically have relied on Excel spreadsheets. Programa aims to let designers quit spreadsheets forever.
Integrated Marketplace
Programa's long-term business strategy was tied to connecting designers directly with suppliers from inside the product. The first step towards this was the Integrated Marketplace, where designers could search products from Programa Verified brands.
Moodboarding
For collecting inspiration, designers can create and share moodboards right from Programa. No more Pinterest.
Project Management
We integrated a full suite of project management tools into Programa including a project kanban board, task management, time tracking and more.
Invoicing & Business Tools
Brand Portal
Brands can join Programa and see a bespoke dashboard with insights into who's interacting with their products. Designers and brands can also connect with eachother through this portal.
Connecting brands directly with designers
Designers and brands can seamlessly connect at the click of a button for quotes. This shares the full project schedule with the brand, allowing them to see the exact requirements of the designer in order to deliver an accurate quote.
Ecommerce Functionality
Because of the nature of Programa's Brand/Designer connection strategy, we built out full ecommerce specification functionality right into the app with dynamic pricing, product variations and everything else you'd expect of a fully-fledged ecommerce platform.
Mobile Companion App
Helping designers save inspiration on-the-go
