WanderWith is a concept for a social app that matches travellers. You tell it where you're going and when, and it shows you people who'll be in the same place at the same time. The match has a practical starting point: a hike you could take together, or someone to meet when you arrive.

Nobody asked us to make it. It was our own idea, a Never Before Seen Group concept, designed between late April and late June 2023. I wrote the briefs and the settings wireframes, Prakash Ghodke designed the screens. The briefs used familiar matching and messaging patterns, then concentrated on what travel changed: people's locations are temporary, and the useful connection is with someone who will be there when you are.

A match starts with where you'll both be

Prakash's first screens had a Discover tab, a Feed and Messages. "Super early exploration", he called them. My notes back asked the card to explain who someone is and where they will be. "You will both be in Edinburgh next week" was my example. The Feed went too.

the shared trip gives you a reason to message
A WanderWith match card for Lulia: You're both in Yosemite next week, with her age, home town and a callout Sending Lulia a like with a message attached The Liked! confirmation

Every card leads with the overlap, in orange under the name: "You're both in Yosemite next week!" That line connects the profile to a possible plan. A like can carry a message, so the first interaction can already be about what to do there.

Later the cards moved to a longer, scrollable profile, giving people more to consider before deciding. And you decide on one person before you see the next: a mockup with Fabio's card peeking out behind the current one had to go.

Every chat is tagged with the place you share

A match may sit in a conversation list alongside people connected to completely different trips. We kept the overlap in view: each conversation carries a tag like "You're both in Joshua Tree in 3 weeks", and the same line sits above the message box in an open chat. You can return to a conversation and see the place and timing that brought you together.

The Chat tab: new likes along the top and conversations below, each with a location tag A conversation about gear for a hike, with You're both in Yosemite next week above the message box
keep the shared destination beside the conversation

Your trips are part of signing up

Travel plans belong in setup because matching depends on them. A home town tells us where someone comes from. A destination with start and end dates tells us whether two people could meet.

The WanderWith welcome screen: Match & chat with fellow travellers Setting up a profile: name, photos, travel plans, bio, interests, home town and gender Travel plans by month: Yosemite and the Grand Canyon in August, Arches in October Choosing interests

The profile is a checklist, with each item ticked off as you fill it in. Travel plans sit alongside photos and interests, and open into a list organised by month. The person can see the information they have supplied and return to an item to change it. Their last name is optional and only shown to people they have matched with.

Your plans are only shown where they overlap

matching needs a destination and dates, without exposing the whole itinerary

The settings wireframes were mine. The rule at the top of the travel plans screen is the one that matters: plans are only shared with people you'll overlap with, and they only ever see the place you overlap at. Someone you match with for Yosemite in August doesn't learn you're in Arches in October.

Travel plans in settings, with a notice that plans are only shared with people you overlap with Editing a plan for Yosemite
change the dates without rebuilding the plan

Callouts ask a whole place for help

Callouts arrived after the matching was drawn. A callout asks the travellers in a place for help or advice. The brief's examples included a dog-sitter near Yosemite and help fixing a van's water system.

Those requests need a wider audience than an individual match. Callouts go out as notifications to people in the area, with a third tab beside Discover and Chat. Categories like Buddy-ups, Parking and Pets let people narrow the requests they see. I added more notes on the feature, and in the end every callout had a location, set by the poster and shown on the card.

the reply stays attached to the request
The Callouts tab: a dog-sitter wanted near Yosemite and help with a van's water system near Arches Buying callouts: packs of 5, 10 and 15 Posting a callout: title, category, location, detail and photos Replying to Lulia's callout from her card

The tab shows your balance in its corner, with packs of 5, 10 and 15 to top it up. The last call was Prakash's: the description sits on the callout card, cut short with a "read more", and stays off the reply screen. A callout also sits on the poster's match card. While browsing people heading to Yosemite, you can see that one of them needs a dog-sitter and reply about that specific request.

a request can reach the area before the poster has made a match

Orange is for the next step

The identity carries through the flows with a square mark and five colours: dark olive, orange, tan, off-white and lime. Orange is the action (Continue, Save, Send Like, Post a Callout), tan is the other person's messages, and lime is "Liked!".

The WanderWith mark and its colour palette

WanderWith became part of Travelpad

We did not launch WanderWith as a standalone app. It was one of two travel concepts we designed for ourselves in 2023. The other was PLOT, a social app about places. An AI trip planner we'd been thinking about was folded into WanderWith as a feature. That September I sent the team a Loom of our concepts and asked which was worth launching. In July 2024 I published a landing page for Travelpad, an AI-driven tool for discovering and planning travel, which grew out of both.

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TeamJeremy Blaze
CategorySocial
Period2023
Jeremy Blaze
Founder & Design Lead
Jeremy is the founder of Never Before Seen and serves as design lead on all of our projects. For over 10 years he's led product and design for over 70 early-stage companies worth $1b+ combined.